Best Beauty Products by Who What Wear

Who What Wear recently hosted its inaugural Next in Beauty awards, a dazzling event attended by industry leaders and experts.

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The event, held at 180 Health Club on The Strand, brought together prominent figures from the beauty industry.

In 2023, Who What Wear experienced significant growth in beauty traffic, expanding their team to offer more content. With the UK’s top-engaged beauty audience, their Next in Beauty awards showcased the best products on the market.

The judging panel, including renowned experts and editors, meticulously tested products, honoring winners in Hair, Skin, Makeup, Body, and Nail categories.

The highlight was the premium gifting suite, featuring acclaimed products like OPI nail polish, Revolution Beauty mascara, and Tatcha cleansing oil. Guests indulged in product exploration, networking, and delightful moments at the event.

Best Skin Care Products

• Best Cleanser: Farmacy’s Green Clean Makeup Meltaway Cleansing Balm
• Best Exfoliator: Paula’s Choice Skin Perfecting 2% BHA Liquid Exfoliant
• Best Eye Treatment: Bioeffect EGF Eye Serum
• Best Face Mask: Gold Collagen’s Hydrogel Mask
• Best Facial SPF: Beauty Pie Super Healthy Skin Featherlight UVA/UVB SPF 50
• Best Facial Tan: TAN-LUXE Super Glow
• Best Hyperpigmentation Treatment: Dermatica’s Clarifying Azelaic Acid 20% Cream
• Best Lash Serum: Uklash Eyelash Serum
• Best Lip Treatment: ULTRA VIOLETTE Sheen Screen SPF 50 Hydrating Lip Balm
• Best Luxury Moisturizer: ARgENTUM Apothecary’s La Potion Infinie
• Best Makeup Remover: Tatcha The Camellia Cleansing Oil
• Best Moisturizer: Cultured Biome One Rich Cream
• Best Night Product: Estée Lauder’s Advanced Night Repair Serum Synchronized Multi-Recovery Complex
• Best Retinol: Medik8 Crystal Retinal
• Best Serum: Skin + Me Daily Doser
• Best Skin Tech Tool: Light Salon Boost LED Face Mask

Best Hair Products

• Best Shampoo: Monday Haircare Smooth Shampoo
• Best Conditioner: Fable & Mane’s MahaMane Leave-In Conditioner
• Best Hair Dryer: Zuvi Halo Hair Dryer
• Best Curl Product: Holy Curls 06 Oil Serum
• Best Hair Serum: Alfaparf Milano Semi di Lino Cristalli Liquidi
• Best Hair Oil: Monpure Ultralight Healthy Hair Oil
• Best Hair Treatment: Olaplex No.3 Hair Perfector
• Best Styling Product: Hair By Sam McKnight Sundaze Sea Spray
• Best Hair Tool: The Beachwaver Rotating Hair Iron
• Best Scalp Product: Ouai Scalp Serum

Best Makeup Products

• Best Lip Product: ByTerry Hyaluronic Lip Liner
• Best Makeup/Skincare Hybrid: Rose Inc Skin Enhance Luminous Tinted Serum
• Best Inclusive Shade Range: Rose Inc Softlight Luminous Hydrating Concealer
• Best Bronzer: Pixi On-The-Glow Bronzer
• Best Makeup Tool: Beautifect Box
• Best Multi-Use Product: Merit Flush Balm
• Best Mascara: Makeup Revolution 5D Lash Pow Mascara
• Best Finishing Product: Morphe Continuous Prep & Set Mist+
• Best Blusher: Rare Beauty Soft Pinch Liquid Blush
• Best Base Products: Givenchy Beauty Prisme Libre Skin-Caring Matte Foundation
• Best False Lashes: Kiss Falscara Starter Kit
• Best Eyeshadow: Nudestix Magnetic Luminous Eye Color
• Best Concealer: Kosas Revealer Concealer
• Best Brow Product: Anastasia Beverly Hills Brow Freeze

Best Nail Products

• Best Cuticle Treatment: Chanel L’Huile Camélia Hydrating & Fortifying Nail Oil
• Best Nail Polish: Kure Bazaar Nail Polish
• Best Base Coat: Leighton Denny Renovate Treatment Shield & Base Coat
• Best Nail Health Product: OPI Repair Mode Bond Building Serum

Best Body Products

• Best Body Wash: Nécessaire The Body Wash Eucalyptus
• Best Body Exfoliator: U Beauty Resurfacing Body Compound
• Best Body Tool: The Light Salon Boost LED Body Patch
• Best Body Hydrator: Sorted Skin Intensive Rescue Spray
• Best Perfume: Argentum Apothecary Become
• Best Foot Product: Scholl Expert Care File & Smooth 2-in-1 Electronic Foot File
• Best Body Cleanser: Beauty Pie AcidEnzyme Exfoliating Face & Body Cleanser
• Best Deodorant: Dr Hauschka Rose Deodorant
• Best Body Tanner: Skinny Tan Self-Tanning Whip
• Best Bath Product: Dreem Distillery The Z’s

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